You are new in this field. You just started gathering emails or maybe you just bought your first email list and you hurried into sending your first newsletter out.
Your reports came back with a high bounce rate. What a bummer! 😱
Now, let me tell you that this is one of the most common mistakes done by beginners in digital marketing, so let’s get down to the 3 main reasons to clean your mailing list before sending out your next campaign.
1. 😱 Bounces mean a great deal for your Internet Service Provider (ISP).
They need to be treated carefully as the ISPs are not taking this lightly and they will downgrade your IP reputation or they can blacklist it. This means that in the first phase your emails would end up directly in the ‘Spam’ folder and sooner than you expect you will be totally banned from sending further campaigns out.
2. 💸 High costs to keep your email lists on your email marketing providers.
Each email marketing provider (MailChimp, Getresponse, SendGrid, etc) has different pricing packages, allowing you to store up to certain limits of email in each package. For example, MailChimp offers you 2000 contacts for the free package. If you exceed this amount, you need to pay for the next pricing package. Instead, you can just verify your email lists for bounces, and remove them. If you have a high bounce rate, then deleting the bounced emails can drastically reduce your costs with your email marketing platform.
3. 🤷 Inaccurate campaign reports.
At the end of your first campaign, the numbers in your first report started to pop up. However, a high bounce rate adds to the complexity of understanding from the first glance how effective your campaign has been. Removing the bounces, and keeping a constant bounce rate low (maximum of 2%) allows you to understand quickly how your campaign has performed.
As you can see, not cleaning your email list can only spell ‘trouble’. To avoid all of the drawbacks, join us now! RemoveBounce is is easy to use and our mission is to check each from your list, one by one, and confirm back to you which ones are valid and which ones are the trouble-makers.
If you sign-up now only with your email address, we are offering you for FREE 50 credits to try out our service.